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Welcome to Orwel

Orwel is an event analytics SDK for startups, developers and vibe coders that maps feature adoption and conversion funnels, and feeds the results back to AI agents through MCP. The SDK captures visits, events and conversions; Orwel shows how people move through your journeys and features, scores every lead and ties it to the campaign that brought it. To build on top of it, use the REST API or connect an AI agent through MCP.

Install the SDK

Next.js, SvelteKit, Astro, Vite, HTML, Shopify, WordPress, Webflow and Lovable.

Dev mode

Test with the development key and see every request live.

Integrations

Google Ads, Meta Ads and HubSpot.

MCP for agents

Ask Claude or Cursor about your leads and campaigns.

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The REST API

Access your workspace data programmatically with an API key: build integrations, automate workflows and extend Orwel.

Quickstart

Get your API up and running in about 2 minutes

API Reference

Explore all available endpoints and their parameters

Authentication

Learn how to authenticate your API requests

Rate Limiting

Understand rate limits and best practices

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Key Features

Every API request is automatically scoped to your workspace. You can only access data that belongs to your organization, ensuring complete data isolation and security.
Every API key has its own rate limit, and all responses include rate limit headers.
All list endpoints support pagination with customizable limit and offset parameters. Maximum of 100 items per request.
Filter results by various parameters including dates, sources, and custom fields to get exactly the data you need.

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Base URL

All API requests should be made to:

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Need Help?

Support

Email the Orwel team

Book a session

30 minutes to review your setup